The rise of the AI beauty pageant and its complicated quest for the ‘perfect’ woman
Ten women participating in a beauty pageant is nothing new. Some pose candidly, some play to the camera, their beauty forever frozen in this moment in time. Like many other pageants held in countries around the world, the contestants are young, thin and embody many of the standards defining traditional "beauty."

But that is where the similarities to a traditional beauty pageant end. None of these women are real — everything about them, even the emotion that flickers across their faces, is generated by artificial intelligence (AI), for the world’s first ever AI beauty pageant. Each has a creator or team of creators, who use programmes like Open AI’s DALL·E 3, Midjourney or Stable Diffusion to generate images of the women from text prompts.

These 10 contestants have been selected from a pool of more than 1,500 entrants to make the final of "Miss AI," scheduled to be held at the end of June and broadcast online by its organizers "The World AI Creator Awards."

For those involved, the event is an opportunity to showcase and demystify the technology’s extraordinary abilities. But for others, it represents a further proliferation of unrealistic beauty standards often linked to racial and геи жестко gender stereotypes and fueled by the ever-increasing number of digitally enhanced images online.

"I think we’re starting to increasingly lose touch with what an unedited face looks like," Dr Kerry McInerney, a research associate at the Leverhulme Centre for the Future of Intelligence at the University of Cambridge, told CNN in a video interview.